{"title":"Prime Shift Look","description":"\u003cp\u003eDaily skincare built around Prime Shift Move. Cleanse before. Hydrate after. Protect during the day.\u003c\/p\u003e","products":[{"product_id":"prime-shift-look-daily-cleanser","title":"Prime Shift Look Daily Cleanser","description":"\u003cp data-start=\"425\" data-end=\"587\" class=\"PDq2pG_selectionAnchorContainer\"\u003ePrime Shift Look Daily Cleanser is the first step in the Prime Shift routine — created for men who want effective daily skincare without unnecessary complication.\u003cspan aria-hidden=\"true\" class=\"PDq2pG_selectionAnchor\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-start=\"589\" data-end=\"863\"\u003eIts silky-soft cleansing texture helps remove daily impurities while leaving the skin feeling clean, comfortable and refreshed. Suitable for normal, dry and mature skin, it provides a gentle start to your morning or evening routine without leaving the skin feeling stripped.\u003c\/p\u003e\n\u003cp data-start=\"589\" data-end=\"863\"\u003eUse it before \u003cstrong\u003ePrime Shift Move\u003c\/strong\u003e to prepare clean, dry skin as part of your Prime Shift routine. Follow afterwards with \u003cstrong data-start=\"991\" data-end=\"1028\"\u003ePrime Shift Look Daily Face Cream\u003c\/strong\u003e to hydrate and restore, and finish with the \u003cstrong data-start=\"1073\" data-end=\"1095\"\u003eDaily SPF 50 Stick\u003c\/strong\u003e during the day.\u003c\/p\u003e\n\u003cp data-start=\"1113\" data-end=\"1244\"\u003eWith shea butter and a blend of conditioning plant oils, the formula supports a simple routine that is easy to repeat consistently.\u003c\/p\u003e\n\u003cp data-start=\"1246\" data-end=\"1314\"\u003e\u003cstrong data-start=\"1246\" data-end=\"1314\"\u003eCleanse before. Use Move. Hydrate after. Protect during the day.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"1316\" data-end=\"1345\"\u003e\u003cstrong data-start=\"1316\" data-end=\"1325\"\u003eSize:\u003c\/strong\u003e 190 ml \/ 6.42 fl oz\u003c\/p\u003e","brand":"Prime Shift","offers":[{"title":"Default","offer_id":58186107453775,"sku":"218248","price":24.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1025\/2625\/5439\/files\/DAILY_CLEANERS_PRODUCT.png?v=1784050916"},{"product_id":"prime-shift-look-daily-face-cream","title":"Prime Shift Look Daily Face Cream","description":"\u003cp data-start=\"330\" data-end=\"351\"\u003e\u003cstrong data-start=\"330\" data-end=\"351\"\u003eHydrate + Restore\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"353\" data-end=\"567\"\u003ePrime Shift Look Daily Face Cream is the hydration step in the Prime Shift routine - created for men who want skin that feels smoother, more comfortable and properly cared for without adding unnecessary complexity.\u003c\/p\u003e\n\u003cp data-start=\"569\" data-end=\"782\"\u003eThe lightweight, fast-absorbing texture delivers everyday hydration without leaving the skin feeling heavy, sticky or greasy. It is easy to use in the morning, after work or as part of an evening recovery routine.\u003c\/p\u003e\n\u003cp data-start=\"784\" data-end=\"1014\"\u003eUse it after cleansing or after \u003cstrong data-start=\"816\" data-end=\"836\"\u003ePrime Shift Move\u003c\/strong\u003e to help restore moisture and leave the skin feeling refreshed and comfortable. During the day, follow with \u003cstrong data-start=\"944\" data-end=\"983\"\u003ePrime Shift Look Daily SPF 50 Stick\u003c\/strong\u003e for the final protection step.\u003c\/p\u003e\n\u003cp data-start=\"1016\" data-end=\"1180\"\u003eFormulated with hyaluronic acid and skin-conditioning ingredients, it supports daily hydration and helps the skin feel softer, smoother and ready for the day ahead.\u003c\/p\u003e\n\u003cp data-start=\"1182\" data-end=\"1250\"\u003e\u003cstrong data-start=\"1182\" data-end=\"1250\"\u003eCleanse before. Use Move. Hydrate after. Protect during the day.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"1252\" data-end=\"1280\"\u003e\u003cstrong data-start=\"1252\" data-end=\"1261\"\u003eSize:\u003c\/strong\u003e 50 ml \/ 1.69 fl oz\u003c\/p\u003e","brand":"Prime Shift","offers":[{"title":"Default","offer_id":58218971988303,"sku":"219615","price":26.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1025\/2625\/5439\/files\/Hydrate_and_Restore_Daily_face_cream.png?v=1784052835"},{"product_id":"prime-shift-look-daily-spf-50-stick","title":"Prime Shift Look Daily SPF 50 Stick","description":"\u003cp data-start=\"304\" data-end=\"324\" class=\"PDq2pG_selectionAnchorContainer\"\u003e\u003cstrong data-start=\"304\" data-end=\"324\"\u003eProtect + Defend\u003c\/strong\u003e\u003cspan aria-hidden=\"true\" class=\"PDq2pG_selectionAnchor\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-start=\"326\" data-end=\"532\"\u003ePrime Shift Look Daily SPF 50 Stick is the final daytime step in the Prime Shift routine — created for men who want reliable daily sun protection without adding another complicated product to their routine.\u003c\/p\u003e\n\u003cp data-start=\"534\" data-end=\"803\"\u003eThe smooth, easy-to-use stick glides directly over the skin and blends easily, giving broad-spectrum UVA and UVB protection with SPF 50. Its compact, no-tint format makes daily protection simple whether you are commuting, travelling, training or spending time outdoors.\u003c\/p\u003e\n\u003cp data-start=\"805\" data-end=\"1074\"\u003eUse it after \u003cstrong data-start=\"818\" data-end=\"855\"\u003ePrime Shift Look Daily Face Cream\u003c\/strong\u003e as the final step in your morning routine. If using \u003cstrong data-start=\"908\" data-end=\"928\"\u003ePrime Shift Move\u003c\/strong\u003e, begin with clean skin, complete your Move session, hydrate with Daily Face Cream, then finish with the SPF 50 Stick before daytime sun exposure.\u003c\/p\u003e\n\u003cp data-start=\"1076\" data-end=\"1271\"\u003eThe mineral-based formula is suitable for all skin types and contains conditioning rice, sunflower and jojoba oils. It is made with 98% natural-origin ingredients and is COSMOS Natural certified.\u003c\/p\u003e\n\u003cp data-start=\"1273\" data-end=\"1341\"\u003e\u003cstrong data-start=\"1273\" data-end=\"1341\"\u003eCleanse before. Use Move. Hydrate after. Protect during the day.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"1343\" data-end=\"1367\"\u003e\u003cstrong data-start=\"1343\" data-end=\"1352\"\u003eSize:\u003c\/strong\u003e 12 g \/ 0.42 oz\u003c\/p\u003e","brand":"Prime Shift","offers":[{"title":"Default","offer_id":58218999218511,"sku":"219619","price":22.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1025\/2625\/5439\/files\/spf_protect_and_defend.png?v=1784058848"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1025\/2625\/5439\/collections\/SKINCARE_PRODUCTS.png?v=1784714952","url":"https:\/\/myprimeshift.co.uk\/collections\/prime-shift-look.oembed","provider":"Prime Shift","version":"1.0","type":"link"}